Mastering Mailerlite by Louise Maidment

Mastering Mailerlite

A comprehensive course teaching you how to get up and running and confident using Mailerlite for your email marketing.

About the course

Is this you?

  • You know you want to get going with email marketing but you don't know where to start.

  • Or you've heard that Mailerlite is a brilliant software to use for email marketing but how do you actually use it?

  • Or you've tried Mailchimp in the past but, let's just say, it didn't go so well.

I know, I've been there!  It can be totally overwhelming trying to pick any tool to use in your business but especially so with email marketing.  There are so many options and everyone seems to have a different recommendation.

And what's more, you keep hearing that 'you really should be doing email marketing' and 'the power is in the list' and 'what if Instagram disappeared tomorrow?'.  That's all very well, but how do you actually get started with email marketing? 

About five years ago, in a product based business I had then (I made lampshades back then!), I started out with Mailchimp because that's what everybody did.  I collected a lot of email addresses but did I actually send regular emails?  No!  Because I just couldn't get on well with Mailchimp.  To me, it wasn't intuitive and I just found it all a bit clunky.  It's fair to say that Mailchimp and me have parted ways.

I tried out a few other options, most of which you had to pay for.  But I kept coming back to Mailerlite.  I couldn't believe what it could do and for free.

That's great and everything, but working out how to use new software isn't for everyone.  I love spending time finding my way around something new but then you'd hope so given what's at the heart of my business! 

If you haven't got time to have a play with Mailerlite or aren't the sort of person who is happy to work out how it works by tinkering with it for a few hours or days, then you're not going to be any further forward.  And it doesn't matter how great Mailerlite is if you're never actually going to get the hang of it!

That's where Mastering Mailerlite comes in!  I've recorded comprehensive videos for this course covering every feature and step inside Mailerlite.  During the course I'm literally setting up my account from scratch whilst sharing my screen on video. You can follow along and set your Mailerlite up completely as you go.

I'll teach you everything you need to know to get Mailerlite set up and working for your business.  At the end, you'll know how to design forms and landing pages to collect subscribers, create time saving automations and design beautiful emails to send to your subscribers.
Buy for £95

What's included in the course?

Video Icon 26 videos File Icon 2 files Text Icon 8 text files


Welcome to the course!
Mastering Mailerlite checklist
38.8 KB
Account setup
Signing up and getting account approval
A whistle stop tour of Mailerlite
5 mins
Setting up groups
2 mins
Groups & Segments
Adding a 'first name' field
2 mins
Adding subscribers
7 mins
Setting up your forms
Designing an embedded form - part 1
10 mins
Designing an embedded form - part 2
6 mins
Designing an embedded form - part 3
2 mins
Double opt in tasks
8 mins
Read this before embedding your form on your website!
Embedding your form on your website - Squarespace example
5 mins
Create a pop up form
7 mins
Landing pages
What are landing pages?
Creating a landing page
12 mins
Setting up an email template
16 mins
A quick word on editing & duplicating templates
1 min
Setting up the automation for your welcome email
10 mins
An optional extra for your welcome email workflow
3 mins
Setting up a workflow to send out a freebie
7 mins
What are campaigns?
Sending a regular campaign
5 mins
Looking at stats for your sent campaigns
1 min
Sending an A/B split campaign
4 mins
Sending an auto resend campaign
2 mins
Setting up an RSS campaign
10 mins
Making use of segments
5 mins
How to add a subscriber survey to your emails
10 mins
Subscriber stats
246 KB
Check the status of your subscribers
2 mins
The clean up inactive button
2 mins
Mailerlite Integrations
2 mins


Do I need any prior knowledge of Mailerlite?

No, none at all.  This course is very comprehensive and each step is explained in very clear videos.  I have assumed no knowledge of Mailerlite when making the videos.

Do I need to pay to use Mailerlite?

If you have under 1000 subscribers Mailerlite is completely free.  Even over the 1000 subscriber mark the monthly cost is very good value and not as expensive as many other email marketing platforms.

Is this course about email marketing strategy?

No, this is a technical step-by-step course explaining how to set up and use Mailerlite for email marketing.  If you follow the steps in the course you will achieve the end result. There is no fluff!  Equally this course makes no guarantees about growing your list or the results you can get from email marketing.

What will I be able to do at the end?

If you follow the steps outlined in the course videos and text, you will have your Mailerlite account set up, any existing subscribers imported, your forms designed and embedded ready to collect subscribers, you'll be able to set up automations and send out emails to your subscribers, and more!

What is the course made up of?

This course is predominantly videos and there are also some text sections and a checklist to download.  The videos are short and snappy, running through each step that you need to follow.

How long do I have to finish the course?

Whilst I'd recommend that you put a few hours aside to work through the course and get Mailerlite set up, you have access to the course for six months.

Do you offer refunds?

Due to the digital nature of this course, I'm afraid refunds are not available.